The Six Cultural Dimensions

Dimension 1: Power Distance

This dimension expresses the attitude of the culture towards equality or inequality based on power, position and authority. Power Distance is formally defined as the extent to which the less powerful members of institutions and organisations within a country expect and accept that power is distributed unequally.

In a culture with a large power distance, for example, the boss talks and the employees listen. In a culture with a small power distance, employees are delegated a lot more control and voice in decision-making:

Large Power Distance
Small Power Distance
Teacher-centered education
Student-centered education
Subordinates expect to be told what to do
Subordinates expect to be consulted
Corruption frequent; scandals are covered up
Corruption rare; scandals end political careers
Income distribution in society very uneven
Income distribution in society rather even

Dimension 2: Individualism and Collectivism

This dimension describes the degree of interdependence a society maintains among its members and with whether people's self-image is defined in terms of "I" or "We". In Individualist societies people are supposed to look after themselves and their direct family only. People are expected to think freely and go their own way. In Collectivist societies people belong to 'in groups' that take care of them in exchange for loyalty. People are expected to hold similar opinions and values as other group members

Individualism
Collectivism
"I" – consciousness
"We" –consciousness
Speaking one's mind is healthy
Maintaining harmony is healthy
Personal opinions are expected
Opinions and values are predetermined by the group
Task prevails over relationship
Relationship prevails over task

Dimension 3: Tough or Tender

This dimension is also known as masculine (tough) or feminine (tender) or 'motivation towards achievement and success'.

Core values in a tender culture are caring for others and modesty. Work and family roles are not thought of as male and female roles. Quality of life is thought to be more important than achieving success. In the workplace, this translates into an environment where people work together and value LIFE in the work-life balance.

Core values in a tough culture are success and ambition. Work and family roles may be distinctly 'male' or 'female'. Employees are expected to be assertive, competitive and are judged on performance. In this culture, people may emphasise WORK in the work-life balance.

Tender
Tough
"I" – consciousness
"We" –consciousness
Men and women should be modest and caring
To succeed, you must be assertive, tough, and focused on material success
Sympathy for the weak
Admiration for the strong
Many women in elected political positions or top management roles
Few women in elected political positions or top management roles

Dimension 4: Uncerainty Avoidance

In a culture where people avoid uncertainty, there tend to be many rules. People like a straight answer, rather than many different interpretations.

In other cultures, uncertainty is seen as a positive element and people talk about being flexible and adaptable as positive characteristics.

Avoidance of uncertainty can be used to explain cultural attitudes towards punctuality, teacher-student relationships and even the number of nurses and doctors in a country.

Weak Uncertainty Avoidance
Strong Uncertainty Avoidance
The uncertainty inherent in life is accepted
The uncertainty inherent in life is felt as a threat
Lower stress, more self-control, low anxiety
Higher stress, emotionality, anxiety, neuroticism
What is different is curious
What is different is dangerous
Comfortable with ambiguity and chaos
Need for clarity and structure
Dislike of rules - written or unwritten
Emotional need for rules

Dimension 5: Long or Short Term Orientation

This dimension describes how every society has to maintain some links with its own past while dealing with the challenges of the present and future, and societies prioritise these two existential goals differently. Normative societies, which score low on this dimension, for example, prefer to maintain time-honoured traditions and norms while viewing societal change with suspicion. Those with a culture which scores high, on the other hand, take a more pragmatic approach: they encourage thrift and efforts in modern education as a way to prepare for the future.

Long-term orientation
Short-term orientation
Change is embraced; traditions can be adapted
Change is feared; traditions are embraced
Long-term planning and goals
Short-term planning and goals
Thrifty
Eager to spend to achieve immediate rewards
Better to have savings
Okay to pile up debts

Dimension 6: Indulgence vs Restraint

One challenge that confronts humanity, now and in the past, is the degree to which small children are socialized. Without socialization we do not become "human".

This dimension is defined as the extent to which people try to control their desires and impulses, based on the way they were raised.

Relatively weak control is called "Indulgence" and relatively strong control is called "Restraint".

Indulgence
Restraint
Weak self-control
Strong self-control
Happiness, friends and leisure time are important
Happiness, friends and leisure time are less important
An ordered society or workplace is unimportant
An ordered society or workplace is very important